Our Approach

Why We Started CoachRN Nurse Coach School

We saw a gap. Too many passionate nurses—nurse coaches and nurse entrepreneurs alike—were completing their certifications only to return to the very bedside they hoped to leave. Not because they lacked purpose, but because they lacked a clear, supportive pathway to build thriving practices and create meaningful change outside traditional roles. They didn’t know how to acquire clients, build a sustainable practice, or confidently own their role as business owners. CoachRN was created to bridge that gap—with a school rooted in excellence, service, and real-world business mentorship designed specifically for nurse coaches ready to lead, serve, and grow.

Standing on the

Shoulders of Giants

At CoachRN, we stand on the shoulders of those who have shaped and inspired the coaching profession—masterful coaches like Steve Hardison, Steve Chandler, Carolyn Freyer-Jones, and Devon Bandison, whose unwavering commitment to service, presence, and transformation deeply influences our work.

We also stand firmly on the foundation of Advancing Holistic Health, the nurse coach school where Mary Turner trained, which instilled in us the Three Principles of Mind, Thought, and Consciousness. This understanding of how human experience is created informs everything we do, grounding our coaching in clarity, compassion, and the power of innate wisdom.

Why CoachRN Chose the Modeling and Role-Modeling Framework

At CoachRN, we are grounded in evidence-based, holistic approaches that honor the uniqueness of every individual. We chose the Modeling and Role-Modeling (MRM) framework by Dr. Helen Erickson because it aligns with our core belief that healing and transformation occur when we truly see the person—mind, body, and spirit.

MRM emphasizes understanding the client’s worldview (modeling) and using that understanding to support growth and healing in ways that are meaningful to them (role-modeling). This strengths-based, person-centered framework reflects the heart of nurse coaching: building trusting relationships, facilitating self-care, and empowering clients from within.

CoachRN proudly integrates MRM into our curriculum because it equips nurse coaches to meet people where they are—and walk beside them as they move toward who they are becoming.

The Modeling and Role-Modeling paradigm was derived from Helen Erickson's personal and professional beliefs and values applied in extensive clinical practice, as well as the work of Nightingale and teachings of Milton Erickson.

How We Blend

Service & Strategy

At CoachRN, we believe that building a thriving nurse practice isn’t about pushing sales—it’s about serving first. That’s why we teach a service-based approach to client creation: one rooted in authentic connection, deep listening, and transformational conversations. Instead of chasing clients, our entrepreneurs learn to show up with value, curiosity, and presence—creating powerful experiences that naturally lead to paid work.

But service alone isn’t enough.

To build something sustainable, we also lean into the EMyth perspective, which teaches that successful businesses are built by design—not by default. We help nurse entrepreneurs move from “technician” (doing everything themselves) to entrepreneur and leader, developing systems, structure, and a business that works for them—not the other way around.

Together, this blend creates a practice that is both heart-centered and business-smart—where you don’t have to choose between making a difference and making a living.

Together, this blend creates a practice that is both heart-centered and business-smart—where you don’t have to choose between making a difference and making a living.

Our Values

Integrity
We Value
Community
We Value
Communication
We Encourage
Transformational
We Strive to be
Holistic
We Are

Our Story

CoachRN was born from a simple but powerful realization: too many certified nurse coaches were returning to the very bedside they hoped to leave.

They had the heart. They had some training.

But they didn’t have a clear path forward.

After investing time, energy, and passion into becoming nurse coaches, many found themselves lost when it came to building a sustainable business. They didn’t know how to attract clients, create income, or confidently step into the role of entrepreneur. We saw the pain, the frustration, and the missed potential—and we knew something had to change.

That’s why we created CoachRN:

A coaching school designed not only to support the craft of transformational, holistic,

service-based coaching—but also the business of it.

At CoachRN, we bridge the gap between purpose and profitability.

We combine the heart-centered approach of service-based client creation with the practical, systems-focused EMyth philosophy of growing a real business. Our mission is to empower nurses to lead, serve, and thrive—not just as caregivers, but as visionary entrepreneurs.

We’re here to help nurse coaches build practices that feel aligned, impactful, and financially sustainable—so they never have to go back to the bedside unless they choose to.

This is more than a school.

It’s a movement to redefine what’s possible for nurses everywhere

Welcome to CoachRN—where coaching meets leadership, and purpose meets prosperity.

Our Vision

To develop nurse coaches who know who they are, coach with skill and depth, lead with humanity, and use coaching to help transform the culture of nursing from the inside out.

In 2024, we expanded CoachRN to include nurse coach preparation course, offering a school grounded in coaching mastery, rooted in business acumen, and powered by a service-based approach that equips nurses to grow real businesses—not just collect certifications. Our programs are infused with the timeless EMyth principles and tailored to meet the unique needs of nurse coaches ready to lead. We are passionate about helping nurses become confident entrepreneurs, transformational leaders, and powerful change agents.

Mary is also a proud veteran of the U.S. Air Force, a respected speaker, and a racial healing facilitator who brings courage, compassion, and clarity to every space she enters. Her approach is deeply human, values-driven, and committed to empowering others to lead from within.

Guided by One Core Belief

Whether we're mentoring new nurse coaches, advising healthcare organizations, or leading international workshops, Our work is guided by one core belief:

Nurses are not just caregivers—they make the best coaches, because they already embody the essential skills of compassion, connection, and deep listening.